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BUSINESS / RETAILING

List: Top Ten Retail Categories on Taobao

Date: 2008

Source: Alibaba

Base: All items auctioned or sold on the taobao web site. Item share by estimated market value.

Notes: Launched in 2003, Taobao is the largest Internet retail website in China with an estimated 78 percent share of the Chinese-domestic online consumer market.

Category

Transaction value (us$m)

Apparel

2,307

Cellphones

1,564

Cosmetics

808

Household Goods

805

Sporting Goods

779

Personal Computers and Accessories

744

Jewelry

723

Laptop Computers

704

Home Appliances

552

Stored Value Cards (for cellphones)

531


 
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