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BUSINESS: ELECTRONICS and TECHNOLOGY

List: Top Ten Tech Brands in the World

Date: April 2008

Source: BrandZ Top 100 Most Powerful Brands report

Base: All major technology focused brands.

Notes: The BrandZ Top 100 is the only brand ranking to combine financials with solid measures of consumer sentiment derived from the BrandZ database, the world’s largest repository of brand equity data. The BrandZ ranking was first published in April, 2006 by Millward Brown, a leading global marketing research firm. The ranking is implemented by Millward Brown Optimor, the brand strategy and marketing ROI unit of Millward Brown. Millward Brown is owned by WPP one of the world's largest communications services groups.

Rank

Brand

Brand Value 2008 ($m)

1

Google

86,057

2

Microsoft

70,887

3

IBM

55,335

4

Apple

55,206

5

Nokia

43,975

6

HP

29,278

7

Cisco

24,101

8

Oracle

22,904

9

Intel

22,027

10

SAP

21,669


 
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