Base: The chart is based on the number of times each ad has been requested on the tellyAds website and also takes into account the length of time the advert has been available to view. Only figure released by site is that the Cadbury Gorilla had been watched more than 185,000 times since September 2007.
Notes: The Cadbury's advert featuring a gorilla playing drums to a Phil Collins song is this year's most popular television commercial, according to the web survey. The cult advert has been viewed around 10 million times on the internet, boosting sales of both chocolate bars and Collins's hit In The Air Tonight, which went to No 9 in the UK download chart.