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List: Top 10 Best Ads Shown During Superbowl XLI

Date: November 2007

Source: MSNBC viewers poll

Base: The interactive poll (which you can partake in by clicking above) had attracted over 100,000 votes by November 2007.

Notes: The half-time show, and the advertisements (or commercials) that surround it, for the annual Superbowl extravanganza in the USA is considered the most important period for television advertising in the country since a third of the population will be tuned in.

Advertising rates were reported as being slightly higher than in the year before, with CBS confirming a price of $2.6 million for some 30-second spots, compared with $2.5 million during Super Bowl XL. However, CNN reported that after discounts, the average price was closer to $1.8 million.

In a separate poll, The USA Today "Ad Meter" survey chose a Budweiser ad featuring crabs worshiping an ice chest with that particular beer inside as the top ad of Super Bowl XLI, followed by another Bud commercial featuring a stray dog with mud spots climbing onto the brewery's trademark Clydsedale-drawn wagon in a parade. In all, Anheuser-Busch took seven of the top ten spots in this annual survey, including the top three positions. A YouTube user survey chose the Doritos "Snack Hard" spot as their number one.

Parts of the gay community objected to the Snickers ad featuring two men accidentally "kissing" each other as homophobic, and Mars Inc cancelled it the next day. The ad was ninth in the USA Today ad survey.

The General Motors ad featuring a laid off assembly line robot contemplating suicide drew criticism from the American Foundation for Suicide Prevention. The suicide scene has since been replaced with a scene of the robot watching a car being crushed at a junkyard.

Rank

Ad

No. Votes

1

Blockbuster 'Mouse'

26,236

2

Budweiser 'Rock'

14,573

3

Budweiser 'Dog'

12,125

4

Nationwide 'Federline'

7,335

5

Snickers 'Manly'

6,996

6

Bud Light 'Slap'

6,362

7

Bud Light 'Class'

5,454

8

Doritos 'Checkout'

4,541

9

GM 'Robot Arm'

4,357

10

Coca-Cola 'Vice'

3,909

Coca Cola 'Vice' commercial - voted tenth best ad.

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